The 2025 in-app subscriptions market in 10 minutes — key findings from $1.9B in revenue across 11,000+ apps: weekly plans, pricing trends, and what's driving growth.
Apple replaced its €0.50 in-app purchase fee with a complex multi-tier system (2-13%) to comply with EU rules. Should developers switch? Full breakdown.
View WWDC24 highlights regarding mobile apps, in-app subscriptions, and marketing: Swift 6, Xcode 16, StoreKit, Localization, App Store Connect.
Check the most timportant in-app subscription updates from Google I/O 2024. New features in Google Play Market for developers and marketers.
We’ve analyzed the new App Store terms for the EU and found out which conditions will be the most profitable for the EU developers.
Unveil the secrets behind the success of the App Store Awards 2023 winners. Discover how these leading apps utilize paywalls to enhance user experience and drive revenue. Learn from the best in the industry and see what sets these award-winning apps apart.
The subscription growth newsletter
State of in-app subscriptions 2025: everything you need to know in 10 minutes
Is Apple's new EU in-app purchase fee system more complex than ever?
WWDC24: What’s new for app developers?
Google I/O 2024 updates: What's new for in-app subscriptions?
The subscription growth newsletter
Monthly tactics, benchmarks and paywall insights — straight to your inbox
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Security alert digest
A complete guide to SKAdNetwork 4.0 — Apple's privacy-driven attribution framework for iOS ad campaigns. How it works, why it matters post-IDFA, and how to use it effectively.
Take a look at the comprehensive report on the state of in-app subscriptions in 2023 in the US. Discover the latest trends, strategies, and insights.
We've gathered all the most interesting updates from WWDC 23 concerning mobile subscriptions. Check out the highlights with Adapty.
Branch & Adapty webinar: WWDC 2022, in-app purchases updates, and other mobile growth-related questions.
