Adapty updates9 min read
How to run profitable ads for subscription apps?
At the median subscription app, only 3 of every 100 installs become paying subscribers. Here's how to find profitable ads for subscription apps.
Dalibor Vasic
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Industry insights7 min read
Cheapest and most expensive countries for Apple Ads in 2026 (and why cheap isn't always better)
A tap in the US costs 14× more than in Algeria. But cheap taps don't make a market worth entering. The 2026 data on which countries actually pay back.
Dalibor Vasic
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Industry insights8 min read
How to lower Apple Ads CPA: diagnostic guide for 2026
Apple Ads CPA hides two levers: cost per tap and conversion rate. Use this 2026 diagnostic from 8,000 apps to find which one is broken and fix it.
Dalibor Vasic
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Industry insights18 min read
Apple Ads benchmarks 2026: CPT, TTR, CPA, and more across 90 countries
Read about key Apple Ads benchmarks such as average cost, CPT, CPA, and more across 90 countries and 59 categories.
Dalibor Vasic
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Industry insights5 min read
Apple Ads install-to-paid rate benchmarks 2026
Apple Ads converts installs to paid at 1.92%, 2.1× better than other paid channels. Check 2026 benchmarks by country and category, and how to read yours.
Dalibor Vasic
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Industry insights8 min read
Apple Ads benchmarks by niche: why category benchmarks aren't enough
Two apps in one App Store category can differ by 12.7× in CPA. See Apple Ads benchmarks by niche to learn what to benchmark against instead.
Dalibor Vasic
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How to run profitable ads for subscription apps?
Cheapest and most expensive countries for Apple Ads in 2026 (and why cheap isn't always better)
How to lower Apple Ads CPA: diagnostic guide for 2026
Apple Ads benchmarks 2026: CPT, TTR, CPA, and more across 90 countries
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Industry insights6 min read
Do Apple Ads custom product pages work? Data from 1M+ ad groups
Custom Product Pages lift Apple Ads downloads 23% on the same spend. The 2026 data on how CPPs work, when they don't, and how to set them up.
Dalibor Vasic
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Grow your app6 min read
How long until Apple Ads are profitable? A payback guide for 2026
Apple Ads profitability isn't a fixed number of days. Check data on what drives payback, why teams kill campaigns too early, and how to shorten it.
Dalibor Vasic
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Industry insights8 min read
Apple ads vs other paid channels: when to use which in 2026
Apple Ads converts 2.1× better than other paid channels, but it can't scale like Meta. See when to use Apple Ads, Google, and Meta, and how to split budgets.
Dalibor Vasic
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Industry insights11 min read
In-app subscription benchmarks for Utilities apps
Utilities apps lead all categories in 12-month trial LTV. Full 2026 benchmarks on pricing, trials, plan type, and regional data from $3B in subscription revenue.
Victoria Kharlan
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Industry insights13 min read
In-app subscription benchmarks for Photo & Video apps
Benchmarks for Photo & Video app subscriptions — LTV, pricing, refund rates, conversion, and paywall strategy. Based on $3B in revenue across 16,000+ apps.
Victoria Kharlan
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Industry insights12 min read
In-app subscription benchmarks for Graphics & Design apps
Graphics & Design direct buyers out-earn trial users, and AI apps in the category grew 202% YoY.
Victoria Kharlan
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