Grow your app10 min read
Should you hire creators or run ads for your subscription app?
Paid ads still run app growth, but creator content is becoming your best ad. How the two channels sync, backed by data from 1,800+ apps.
Dalibor Vasic
ReadSubscription growth strategy for mobile app teams
Grow your app12 min read
How to personalize app onboarding and paywalls?
Your onboarding and paywall are one funnel, not two screens. How top apps personalize the whole journey to convert, plus how to build it in Flow & Paywall Builder, no code.
Dalibor Vasic
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Grow your app11 min read
How much does an app make: Adapty's ultimate app revenue & VAT guide
Want to understand how much mobile apps make? Adapty introduces you to the basic terms that will help you calculate your profits and move in the right direction
Ilia Lotarev
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Grow your app20 min read
The conversion formula: a CRO playbook for subscription apps
A CRO framework for subscription apps: 6 variables that determine paywall conversion, with operational moves for diagnosing and fixing each one in Flow & Paywall Builder.
Victoria Kharlan
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Grow your app16 min read
Creative-funnel match: Why your ads and your onboarding need to tell the same story
Under Meta's Andromeda, the creative selects the audience, and the funnel reveals who it was. Most teams aren't reading both. Here's how to build a creative funnel consistently.
Victoria Kharlan
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Grow your app6 min read
How long until Apple Ads are profitable? A payback guide for 2026
Apple Ads profitability isn't a fixed number of days. Check data on what drives payback, why teams kill campaigns too early, and how to shorten it.
Dalibor Vasic
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Should you hire creators or run ads for your subscription app?
How to personalize app onboarding and paywalls?
How much does an app make: Adapty's ultimate app revenue & VAT guide
The conversion formula: a CRO playbook for subscription apps
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Grow your app7 min read
How to increase LTV and ROI from in-app traffic: Performance marketing strategies
Performance marketing strategies for mobile apps — how UA managers increase LTV and ROI from in-app traffic with revenue-event optimization.
Adapty Team
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Grow your app8 min read
You're profitable on paper. So why is your UA budget still capped?
Mobile app UA budget capped despite positive ROAS? Here's why the cash cycle is the real constraint — and how fast-growing apps fix the timing gap.
Liubov Karas
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Grow your app17 min read
Web paywalls on iOS, one year in: What the data says about app-to-web in 2026
A year after Apple was forced to allow external payments on iOS, three Adapty apps tested App-to-web paywalls and got three different verdicts. Here's the data.
Victoria Kharlan
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Grow your app22 min read
The 12 questions I get asked most about paid user acquisition for apps
Meta Ads for apps, answered: campaign setup, attribution gaps, creative lifespan, scaling, and how to tell when your numbers are actually real.
Samet Durgun
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Grow your app11 min read
How to set up email marketing for a subscription app from scratch
The median app earns 4.3% of revenue from email. The top 5% earn 13.2%. Learn how to set up email marketing for subscription apps: trial conversion, churn prevention, and win-back sequences.
Liubov Karas
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Grow your app16 min read
How to collect emails in your mobile app without killing conversion
How to collect emails in your mobile app without hurting conversion. Real examples from Zeely, Cal AI, Flo with a 7-step plan.
Liubov Karas
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