Blog/Grow your app

Subscription growth strategy for mobile app teams

July 24, 2026·15 min read

Apple Search Ads in 2026: cost, placements, and bidding

Learn how Apple Search Ads work: discover ad placements, pricing models, and bidding strategies to boost your app visibility and maximize ROI.

Victoria KharlanLessons I wish I had. Now yours.

Grow your app29 min read

Over $1M MRR, millions of users, tons of insides

Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Mikhail Prytkov, CEO and cofounder of Simple

Nadya PominovaJul 16, 2021

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Grow your app28 min read

Prisma: life after “App of the year”

Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Sergey Maslov, growth manager at Prisma Labs

Nadya PominovaJul 2, 2021

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Grow your app5 min read

Banned dark patterns vs permitted tricks for mobile apps

Expose the deceptive dark patterns and manipulative tricks used in mobile apps. Learn how they impact user experience and ethical considerations for app developers in today's digital landscape.

Irina LgotinaJun 21, 2021

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Grow your app6 min read

3 reasons why customers leave your app: churn explained

Discover the reasons why users may abandon your mobile app and learn effective strategies to enhance user experience, boost engagement, and reduce churn. Start improving your mobile app retention today.

Mstislav GrivachevDec 4, 2020

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Grow your app6 min read

Designing mobile subscriptions workflow

Nowadays around 80% of mobile apps use subscriptions. Due to this, we have hundreds of approaches on how and when to show a subscription offer to a user.