Top apps earn 13.2% of revenue from email. Most earn 4.3%. Here are the 5 subscription app email sequences that close the gap — with triggers, timing, and what each email needs to say.
Most UA teams try to improve Apple Ads ROAS by adjusting bids. Almost nobody looks at the paywall price — and that's where the real leverage is.
Not sure how to choose a financial provider? Adapty has put together metrics that are to tell you what kind of app financial providers are in front of you!
Boost your mobile app's holiday success with our marketing tips for the Christmas season. Discover effective strategies to engage users, increase downloads, and maximize revenue during this festive period. Perfect for app developers and marketers aiming to capitalize on the holiday spirit!
15 proven strategies to increase mobile app downloads in 2025: ASO best practices, keyword research, screenshot testing, and reviews — backed by the latest industry data.
Discover key mobile app growth strategies for the different stages of the mobile app marketing funnel that will help you get and retain more app users.
The subscription growth newsletter
5 emails every subscription app should send and when
Your Apple Ads ROAS has a pricing problem nobody is talking about
How to choose a financial provider for your subscription app?
Mobile app marketing tips for the Christmas Season
The subscription growth newsletter
Monthly tactics, benchmarks and paywall insights — straight to your inbox
Your monthly payout summary
Security alert digest
Cohort revenue and revenue analytics will never match — and that's fine. Here's which one to use for ROAS, LTV, and financial reporting in Adapty.
Apps that test onboarding monthly see 10-20% conversion lifts. Learn testing strategies, localization tactics, and optimization frameworks from growth teams.
45% of users delete apps within 24 hours. Learn how smarter onboarding, better permission timing, and clear value messaging reduce day-1 churn.
How to sell an app in 2026? Learn expert tips, breaking down what boosts your app's valuation and what buyers look for in a deal.
Explore the top 5 advanced subscription metrics essential for mobile app success, and learn how to optimize your strategies for better user engagement and revenue growth.
Wondering how free apps make money? Explore how free apps monetize and turn "free" into a sustainable and profitable mobile app business model.
