Grow your app15 min read
How to increase mobile app subscriptions with holiday marketing strategy
A full guide to using holiday marketing tools like discounts and offers to boost your mobile app subscription revenue.
Disha Sharma
ReadSubscription growth strategy for mobile app teams
Grow your app6 min read
Black Friday: Ways to present sales in your app
Wonder how to prepare your app for Black Friday or Cyber Monday? Check out several examples from popular apps and find the apporach that works for you.
Sergey Zubkov
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Grow your app5 min read
Paywall Newsletter #17
The 17th issue is dedicated to the most popular intro offer – free trial. Take a look at the paywalls of several popular apps and see how they approach it.
Anastasiia Chestukhina
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Grow your app16 min read
A complete guide to content marketing for mobile apps
A complete content marketing playbook for mobile app developers — how to attract, engage, and retain users with cost-effective content that drives installs and revenue.
Laiba Tariq
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Grow your app12 min read
Most effective ways to segment your users
Enjoy our definitive guide on user segmentation, exploring its top strategies and real-world examples. Unlock the power of tailored marketing and enhance your user engagement effectively.
Ilia Lotarev
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Grow your app6 min read
5-step process for success in scaling paid UA
Check out a fresh framework on how to scale paid UA which can help any app marketer looking for guidance in paid ad campaigns.
Lorenzo Rossi
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How to increase mobile app subscriptions with holiday marketing strategy
Black Friday: Ways to present sales in your app
Paywall Newsletter #17
A complete guide to content marketing for mobile apps
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Grow your app7 min read
ROI vs ROAS: Which metric is best for your mobile app
Explore the main differences between ROI and ROAS for mobile apps. Discover their unique attributes, how they're calculated, and their implications for app marketers. Understand which metric best aligns with your goals and how to effectively leverage them for optimal performance.
Ilia Lotarev
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Grow your app17 min read
Building the app for language learning with 10M users
SubHub podcast №18: The co-founder of EasyTen reflects on how to create a successful language-learning app and grow it the right way.
Sergey Zubkov
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Grow your app11 min read
Top 10 mistakes to avoid in mobile user acquisition
Learn about the top 10 mistakes developers and marketers make n mobile user acquisition.
Tamar Hela
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Grow your app5 min read
Paywall Newsletter #12
In the 12th issue of the paywall newsletter, we review paywalls of AI-based apps. Let's see how they sell their subscriptions!
Nadya Pominova
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Grow your app17 min read
What is cannibalization in ASO and how to accurately measure it?
Dive into the concept of ASO cannibalization, learn how it impacts your app's performance, and discover precise measurement methods with Adapty!
Laiba Tariq
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Grow your app6 min read
Paywall Newsletter #11
The 11th issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights
Nadya Pominova
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