Japanese apps rely on detailed guides, trust signals, and structured onboarding. No fast sign-ups or minimal screens. Adapting to local UX expectations is key. Here’s what you need to know.
We broke down the paywalls of App Store Award finalists in this Paywall Newsletter to see what works. From smart pricing to trust boosters - here’s what makes them convert (and how to use these tricks yourself).
Learn what refunds are, how they affect your app’s revenue, and why manual handling is a pain. Discover how Refund Saver helps recover lost revenue easily.
In the 18th issue our expert shares tips on how to use paywall length, multiple plans, trial toggles, and other features to boost your paywall.
Here’s how to pitch your mobile app idea to investors. Learn how to research your pitch deck, write the copy, and present it for maximum impact to get funded.
Getting traction with your app isn’t easy, especially when you’re starting with no downloads or paying customers. Steve P. Young’s advice for indie developers.
The subscription growth newsletter
How Japanese apps onboard users and how it differs from the West
Paywall Newsletter #19
Navigating in-app subscription refunds, part 1
Paywall Newsletter #18
The subscription growth newsletter
Monthly tactics, benchmarks and paywall insights — straight to your inbox
Your monthly payout summary
Security alert digest
Discover how soft launches for mobile apps can help optimize your new app or update for a more successful full release.
Discover how predictive analytics boosts mobile app revenue growth by forecasting sales, revenue, and retention, and helping you make proactive decisions today.
In this guide by Antoine van der Lee, you'll learn about when the time is right to go indie and how to make this transition the most effective and safe.
Discover the meaning of Average Revenue Per Unit (ARPU) and learn how to calculate it with step-by-step formulas. Enhance your understanding of this crucial financial metric to optimize your business's revenue analysis.
Discover the key steps to running a successful PR campaign for your mobile app. Learn how to craft compelling messages, choose the right channels, and engage effectively with your audience to boost visibility and downloads. Essential reading for app developers and marketers aiming for the spotlight.
Debunking the most common myths about paywall A/B testing — remote config safety, Firebase's limits — and the practical mistakes that hold teams back from running real experiments.
