Stay ahead in the dynamic world of mobile advertising. Explore the latest trends, formats, targeting strategies for impactful campaigns in 2025 with Adapty!
How promoted in-app purchases on iOS work and how to set them up in App Store Connect — drive conversions from the App Store page before users even install your app.
Discover how to effectively analyze app funnels to optimize user experience, increase user retention, and maximize revenue. Learn proven strategies and best practices in our comprehensive guide.
What does it take to convert users in education apps? We analyzed paywalls from “study essentials” apps to see what drives subscriptions.
TikTok is everywhere. Big brands, indie developers - everyone’s jumping in. And it’s not just hype. More and more apps are using TikTok ads to grow, and it’s working. Want to know how subscription apps do it? Read on.
Paywall Newsletter #14 — Steve P. Young (App Masters) breaks down paywalls from Remove Objects and Productive, sharing insights on pricing tiers and trial toggle design.
The subscription growth newsletter
Mobile advertising: everything you need to know in 2025
How to promote App Store in-app purchases on iOS?
Step-by-step app funnel analysis guide
Paywall Newsletter #23: Education made profitable
The subscription growth newsletter
Monthly tactics, benchmarks and paywall insights — straight to your inbox
Your monthly payout summary
Security alert digest
Paywall Newsletter #13 — David Sánchez-Camacho García reviews real-world paywalls from ToonMe, Secret Photo Vault, and others, with takeaways on copy, animation, and dark patterns.
In the new issue of the paywall newsletter, we compare minimal and excessive. Find out which way of presenting information on the paywall is more profitable.
In this issue of the Paywall Newsletter — insights for paywalls from our latest "State of In-App Subscriptions in the US 2023" report based on 30M transactions.
The second issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights
How do top-performing calorie counter apps make people subscribe? We studied their paywalls to understand what works and what they could test to drive even better results.
Refund Saver fights unfair refunds for you — no extra work needed. Most apps recover enough to cover Adapty’s cost. Flip the switch and start saving.
