Grow your app6 min read
Navigating in-app subscription refunds, part 3
Refund Saver recovers 2-3% of lost revenue by winning 80% of disputes and cutting refund rates by 50%. Learn how it works—and why it pays for itself.
Victoria Kharlan
ReadSubscription growth strategy for mobile app teams
Grow your app5 min read
Cohort analysis for mobile apps: How to reduce churn rates
Learn how cohort analysis can help you see if your mobile app is profitable with our detailed example
Vitaly Davydov
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Grow your app13 min read
ASO vs SEO: the differences and similarities
Discover the key distinctions between ASO (App Store Optimization) and SEO (Search Engine Optimization) in the realm of app promotion. Understand the unique strategies, tools, and metrics involved in both ASO and SEO to effectively enhance your app's discoverability and drive more organic traffic.
Disha Sharma
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Grow your app5 min read
Paywall Newsletter #21: How travel apps convert users
We analyzed large and small travel apps and their paywalls to uncover how they convince users to subscribe.
Dmitry Shestoperov
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Grow your app7 min read
The art of conversion: How Health & Fitness apps nail upselling on iOS
Why do Health & Fitness apps convert so effectively? We break down the funnels of three top apps to uncover the upselling strategies and product tactics behind their success.
Natalia Burakova
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Grow your app13 min read
How to go from product-market fit to profit in your subscription app
Daniel Layfield on scaling subscription apps from product-market fit to profit — when to start monetizing, how to price, and avoiding common traps. Lessons from $10M→$50M ARR at Codecademy.
Daniel Layfield
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Navigating in-app subscription refunds, part 3
Cohort analysis for mobile apps: How to reduce churn rates
ASO vs SEO: the differences and similarities
Paywall Newsletter #21: How travel apps convert users
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Grow your app4 min read
Why Japanese ASO creatives need a different strategy
Japanese app users think differently from US users. They value clarity, trust, and proof. Here's how to adapt your ASO creatives for Japan.
Aleksandr Samoilenko
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Grow your app10 min read
How to reduce early churn and activate the second session
Most users churn by day 3. We looked at how Brilliant got them to open the app again and found 5 tactics that work.
Selcuk Aciner
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Grow your app9 min read
Why your web-to-app funnel is broken and how to fix it
Why most web-to-app funnels break — the most common ad, onboarding, and paywall mistakes that kill conversions, with practical fixes for each step of the funnel.
Aleksandr Samoilenko
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Grow your app4 min read
Paywall Newsletter #20: Apps built by women, loved by thousands
Paywall Newsletter highlights thoughtful monetization strategies from women-led apps — full of ideas worth testing.
Julia Ruzmanova
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Grow your app7 min read
How to optimize ASO for Japan and why direct translations won't work
Why direct translations fail for App Store Optimization in Japan — how Hiragana, Katakana, and Kanji shape user search behavior, with practical tips for keyword strategy.
Aleksandr Samoilenko
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Grow your app4 min read
What Japanese paywalls look like and why Western strategies won’t work
Japanese paywalls focus on transparency, detailed explanations, and value-driven messaging. Discover why Western strategies fall short and how to adapt for success.
Aleksandr Samoilenko
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